Partner, Chief Creative Officer
at
Venables Bell & Partners
San Francisco, Vereinigte Staaten von Amerika
| Titel | Stop the Real Estate Madness (Video) |
| Agentur | Venables Bell + Partners |
| Kampagne | Stop the Real Estate Madness |
| Werbende | Social Capital Hedosophia Holdings Corps II |
| Marke | Opendoor |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Story | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness." |
| Medientyp | Interaktiv |
| Länge | |
| VP of Marketing | David Corns |
| Gründer | Paul Venables |
| Chairman | Paul Venables |
| Chief Creative Officer | Will McGinness |
| Group Creative Director | Matt Keats |
| Group Creative Director | Matt Miller |
| Art Director | Kim McDonald |
| Head of Integrated Production | Hilary Coate |
| Art Producer | Michelle Wells |
| Art Department | Stephen Cross |
| Art Department | Colorbar / Laser Custom Design. |
| Senior Director | Allie Cote |
| Head of Content | Lauren West |
| Marketing Lead | Tirza DiOro |
| Produzent | Ben Evangelista |
| Direktor Brand Management | Justin Pitcher |
| Texter | Cameron Hamlet |
| Texter | Annie Russo |
| Group Brand Director | Mackenzie John |
| Videographer | Ian Albert |
| Cutter | Michael Wolfe |
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