| Titel | Crying |
| Agentur | DM9DDB |
| Kampagne | Crying |
| Werbende | Companhia Athletica |
| Marke | Companhia Athletica |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2004 / 5 |
| Produkt | Gym |
| Geschäftsbereich | Sport- & Gesundheitsclubs, Fitnessclubs, Spas, Diätcentren |
| Slogan | Get in shape |
| Story | The room of a newborn baby. The baby cries. The father picks up the baby from the crib, and puts it in his lap. The baby tries to find the fathers breast to suck. The father is startled, and the baby starts crying again. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Brasilien |
| Werbeleiter | Edward Bilton |
| Art Director | Felipe Cama |
| Creative Director | Pedro Cappeletti |
| Texter | Ricardo Chester |
| Agency Producer | Jaqueline Couto |
| Agency Producer | Filipe Fratino |
| Direktor Fotografie | Lauro Joorel |
| Etatdirektor | Suzana Poli |
| Regisseur | João Tikhomiroff |
| Executive Creative Director | Sergio Valente |
| Produktionsfirma | Jodaf |
| Tonstudio | Ludwig Van |
| Post-Produktion | Casablanca |