| Titel | The Toilet: Hockey Hair |
| Agentur | Belvert |
| Kampagne | The Toilet: Hockey Hair |
| Werbende | Vecko Revyn/Bonniers Veckotidningar |
| Marke | Vecko Revyn/Bonniers Veckotidningar |
| Posted | Dezember 1999 |
| Produkt | Weekly Magazine |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Story | Vecko Revyn's public consists of 75% women in the ages of 15-25. The purpose with the spots is to sell single copies and increase the brand image for Vecko Revyn in this target group. Therefore we chose to position Vecko Revyn as the magazine that takes the girls position. We do that by showing that young men do not understand anything. At the same time we also reach young men who desperately want to know/understand girls and how they think. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Schweden |
| Regisseur | Robert Jitzmark |
| Produktionsfirma | Mekano Film & Television |
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