| Titel | Wheelchair |
| Agentur | Grey Chile |
| Kampagne | Wheelchair |
| Werbende | Carabineros de Chile |
| Marke | Seat belt awareness campaign |
| Posted | August 2005 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | I didn't buckle my seat belt either |
| Philosophie | We hired disabled people in order to deliver flyers in several traffic lights. They were people in wheelchairs, that during the red light delivered a flyer to everyone not using the seat belt. The flyer said: I didn't buckle my seat belt either. |
| Problem | The goal was to convince drivers about the importance of fastening the seat belt. |
| Ergebnis | Nothing less than perfect. 9 out of 10 drivers that recieved our flyer immediately fastened their seat belt. |
| Medientyp | Events |
| Markt | Chile |
| Art Director | Damian Balmaceda |
| Texter | Francisco Cassis |
| Creative Director | Pablo Leiva |
| Texter | Chacho Puebla |
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