Titel | Pillow Fight |
Agentur | Publicis Sapient London |
Kampagne | LYCRA® MOVES YOU™ |
Werbende | INVISTA |
Marke | Lycra® |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 9 |
Geschäftsbereich | Textilien |
Philosophie | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
Medientyp | Presse & Publikationen |
Länge | |
Soundtrack | Dance With Me |
Fotograf | Rankin . |
Creative Director | Justin Barnes |
Etatdirektor | Mike Falconer |
Etatdirektor | Naomi Hirst |
Art Buyer | Sophie Hinds |
Post-Produktion | Imaging Consultants |
Post-Produktion | PICS Picture |