Linda Dawe
Senior Copywriter at Cossette
Montréal, Kanada
TitelTombstone 3
Agentur
Kampagne Tombstone - Québec Government’s health and social services department
Werbende Ministère de la Santé et des Services Sociaux du Québec
Marke Ministère de la Santé et des Services Sociaux
PostedJuli 2004
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Slogan Aids is still around
Story Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 —
Philosophie Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter.
Problem Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Government’s health and social services department.
Medientyp Plakat
Markt Kanada
Creative Director
Art Director
Texter
Etatdirektor

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