Congresso em Foco - "Trending Botics"

FCB Brasil

FCB Brasil São Paulo, Brasilien

Awards

5596

Marke: Congresso em Foco
Länder: Brasilien

Werbende: Congresso em Foco

Titel	Trending Botics
Agentur	FCB Brasil
Kampagne	Trending Botics
Werbende	Congresso em Foco
Marke	Congresso em Foco
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 9
Geschäftsbereich	Zeitungen, Zeitschriften, Bücher
Story	According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
Problem	Brazil’s 2018 presidential election would be the first in which social media would have more influence than “traditional media,” due both to the exponential growth of users and the prohibition against businesses donating to campaigns, which sharply reduced the funds available to them. That’s why, by mixing an algorithm that identifies bots with Twitter’s Streaming API, we developed this platform that searched tweets on Twitter in real time and conducted daily analyses of the data gathered.
Ergebnis	At the end of 2018 election our platform has analyzed more than 132 million tweets. Over 173,000 bots were found. These bots had posted more than 4.5 million tweets. The president elect – coincidently or not – was the candidate most mentioned by the bots, in more than 3.1 million tweets. And the activity of bots has dropped sharply, while the Congresso em Foco’s website had its biggest audience in a single month, with more than 5,5 millions unique visitors.
Medientyp	Internetseiten
Mehr Informationen	www.trendingbotics.com.br
Chief Creative Officer	Joanna Monteiro
Executive Creative Director	Fabio Simões "Simon"
Creative Director	Marco Monteiro
Creative Director	André Pallú
Texter	Leonardo Marçal
Art Director	Antonia Zobaran
Art Director	Andre Vervloet
Art Director	Bruno Castellotti
Art Director Assistant	Pevê Azevedo
Kreative Technologie	Marcelo Arteiro
Kreative Technologie	Emerson Queiroz
Projektmanager	Suelen Mariano
Strategie/Planung	Bianca Reame
Approval Client	Sylvio Costa
Approval Client	Edson Sardinha
General Account Director	Elton Longhi
General Account Director	Anna Santanna
Kundenbetreuer	Rafael Cardoso
Assistant Account Executive	Karoline Araújo