Freelance Art & Creative Director, Photographer, Photojournalist
at
Christian Bobst Visual Storytelling GmbH
Zurich, Schweiz
| Titel | Antonio Orlando Julian |
| Agentur | Leo Burnett Schweiz |
| Kampagne | The name game |
| Werbende | Micasa |
| Marke | Micasa |
| Posted | September 2011 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Slogan | The Same Name as You |
| Story | <br>Micasa is one of the largest furniture retailers in Switzerland - with 24 shops. A lot of their articles carry names of people. For example, thereâs a bed called âTomâ , a table called âTinaâ, a lamp âMarleneâ, a night table âLeonâ and many more products with peoples names. To launch the new catalogue and to get people to look at it, Spillmann Felser Leo Burnett developed a special promotion: âYou get 50% off articles with the same name as you.â The promotion is advertised on TV, billboards and online. The films shows different Micasa customers reacting differently to this promotion.The promotion just started a week ago. Reactions are extremely positive. |
| Medientyp | Fernsehen & Kino |
| Creative Director | Pablo Schencke |
| Creative Director | Johannes Raggio |
| Creative Director | Christian Bobst |
| Executive Creative Director | Peter Brönnimann |
| Kundenbetreuer | Andy Stäheli |
| Kundenbetreuer | Nino Zuberbühler |
| Kundenbetreuer | Carmen Jegge |
| Art Buyer | Suzana Kovacevic |
| Produktionsfirma | Pumpkin Film |
Mehr Projekte
ALLE SEHENNames Promotion
- MARKE:
- Micasa
- AGENTUR:
- Leo Burnett Schweiz
Marlene
- MARKE:
- Micasa
- AGENTUR:
- Leo Burnett Schweiz
Carlotta
- MARKE:
- Micasa
- AGENTUR:
- Leo Burnett Schweiz
Putin
- MARKE:
- SonntagsZeitung
- AGENTUR:
- Advico Y&R Zürich
Obama
- MARKE:
- SonntagsZeitung
- AGENTUR:
- Advico Y&R Zürich
Extremist
- MARKE:
- SonntagsZeitung
- AGENTUR:
- Advico Y&R Zürich
Baby
- MARKE:
- SonntagsZeitung
- AGENTUR:
- Advico Y&R Zürich
Hedges
- MARKE:
- Leica
- AGENTUR:
- Advico Y&R Zürich
Tiles
- MARKE:
- Leica
- AGENTUR:
- Advico Y&R Zürich