Guy Featherstone
Design Director at Hello Design
Portland, Vereinigte Staaten von Amerika
TitelWeb of Infamy
Agentur
Kampagne Web of Infamy
Werbende Diageo
Marke Smirnoff
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Geschäftsbereich Whisky, Gin, Wodka
Philosophie This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to.

Medientyp Social Media
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