Titel | Love Letters |
Agentur | DDB Canada |
Kampagne | Encourage A Mom |
Werbende | Unilever |
Marke | Becel |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 1 |
Geschäftsbereich | Margarine |
Story | To get women to make heart healthy choices and reduce their risk of heart disease and stroke, Becel and The Heart and Stroke Foundation invited moms to what they thought was a regular school play. Instead, each kid read their mom a personal, heartfelt letter explaining how well she takes care of them. Moms were then asked to take care of themselves too. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Kanada |
Mehr Informationen | http://Becel.ca/EncourageAMom |
Produktionsfirma | Radke |
Kolorist | Alter Ego |
Executive Creative Director | Denise Rossetto |
Executive Creative Director | Todd Mackie |
Creative Director | Paul Wallace |
Texter | Domenique Raso |
Art Director | Rebecca May |
Art Director | Nadine Prada |
Agency Producer | Caroline Clarke |
Agency Producer | Andrew Schulze |
Kaufmännischer Geschäftsführer | Jacqui Faclier |
Account Executive | Colin Brown |
Account Supervisor | Jamie Maxfield |
Strategieplaner | Sandra Morretti |
Strategieplaner | Annie Seyffert |
Other | MindShare |
Executive Producer | Scott Mackenzie |
Regisseur | Ben Addelman |
Regisseur | Samir Mallal |
Direktor Fotografie | Christopher Mably |
Herstellungsleiter | Peter Oad |
Post-Produktion | Bijou |
Cutter | Melanie Hider |
Cutter | Ross Birchall |
Cutter | Cian McDevitt |
Cutter | Stephanie Hickman |
Other | AXYZ |
Other | James Andrews |
Other | Karen Huybers |
Kolorist | Wade Odlum |
Musik/Ton | Eggplant |
Produzent Ton | Nicola Treadgold |
Musik/Ton | Adam Damelin |
Musik | Balmorhea |