Titel | Trick Shot (Part 1) |
Agentur | Wieden + Kennedy |
Kampagne | Tiger Woods '08 - EA Sports |
Werbende | Electronic Arts Inc. |
Marke | EA Sports |
Posted | August 2007 |
Produkt | Tiger Woods PGA Tour '08 |
Geschäftsbereich | Videospielekonsolen |
Slogan | It's in the game. |
Story | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A young guy challenges Tiger Woods himself to a competition who can score the most GamerNet points on a single drive, with the widest variety of trick shots (i.e. off a tree, cart path, etc.)? Tiger easily dispatches him off the golf course as we see an endless line of people lining up to get a shot at beating Tigers trick shot. |
Problem | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | Joint Editorial House |
Audio-Postproduktion | Joint Editorial House |
Tonstudio | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Texter | Chris Jacobs |
Art Director | Jason Berry |
Etatdirektor | Steve Barry |
Etatdirektor | Victoria Krueger |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Produktionsfirma | PYTKA |
Produktionsfirma | Elias Arts |