Aaron Starkman
Partner, Creative Director at Rethink Communications Inc., Toronto
North York, Kanada
TitelReal People. Real Slogans.
BriefScotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Kampagne Real People. Real Slogans.
Werbende The Scotts Company LLC
Marke Scotts
PostedNovember 2018
Geschäftsbereich Haushaltsprodukte & Pflege
Story Scotts is the world’s largest marketer of branded consumer lawn and garden products.
Medientyp Case Study
Creative Director
Creative Director
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
French Writer
Art Director
Agency Producer
Produktionsfirma Westside Studio
Digitales Design
Direktor Fotografie
Grading/Online The Vanity
Audio House
Produzent Ton
Produzent Ton
Music and Voice Director
Account Service
Account Service

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