Titel | Make It Canadian |
Agentur | Rethink Communications Inc. |
Kampagne | Make It Canadian |
Werbende | Molson Coors |
Marke | Molson |
Posted | Dezember 2020 |
Geschäftsbereich | Bier, Cidre |
Story | For a country that loves its beer it may come as a surprise to learn the #1 selling beer in Canada isn’t Canadian. As Canada’s oldest brewery, Molson Canadian wants to champion Canadian beer. And they don’t just mean Molson Canadian, they mean any Canadian beer founded in Canada. So they worked with Rethink to encourage all Canadians to #MakeItCanadian.Molson opened up their case to any Canadian brewery with the aim of creating the most Canadian Case of beer ever. |
Medientyp | Case Study |
Tonstudio | Vapor Music Group |
Chief Creative Officer | Aaron Starkman |
Creative Director | Dhaval Bhatt |
Art Director | Zachary Bautista |
Art Director | Patrick Shing |
Art Director | Natasha Michalowska |
Texter | Allan Topol |
Texter | Justin Santelli |
Designer | Brandon Methner |
Strategist | Julian Morgan |
Fernsehproduktion | Anna Tricinci |
Produzent Digital | Todd Harrison |
Produzent Digital | Kyle Hicks |
Druck-Produzent | Narine Artinian |
Cutter | Alex Fleming |
Image Design | Gimmick Studio |
Ted Rosnick | |
Audioingenieur | Ryan Chalmers |
Etatdirektor | Karim Tubbeh |
Etatdirektor | Niki Sahn |