Titel | Heinz Bottleneck |
Agentur | Rethink Communications Inc. |
Kampagne | Heinz Bottleneck |
Werbende | Heinz |
Marke | Heinz |
Posted | November 2021 |
Geschäftsbereich | Mayonnaise, Ketchup, Senf |
Story | We partnered with Waze to use their apps built in navigation and speed tracking system to target Canadians across the country who were stuck in traffic. If they were going the same speed as Heinz ketchup (0.045 km/h) they were targeted with a special offer that allowed them to redeem a bottle of Heinz Ketchup. |
Medientyp | Interaktiv |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Stellvertretender Creative Director | Zachary Bautista |
Art Director | Zachary Bautista |
Art Director | Danielle Zablocki |
Texter | London Choi |
Designer | Tulio Pinto |
Studio Designer | Justin Chan |
Leiter Strategie | Sean McDonald |
Strategist | Julian Morgan |
Fernsehproduktion | Alex Butt |
Produzent Digital | Kyle Hicks |
Cutter | Emmett Maloney |
VFX-Künstler | Emmett Maloney |
Kolorist | Emmett Maloney |
Etatdirektor | Amy Greenspoon |
Etatdirektor | Kai de Bryun Kops |
Kundenbetreuer | Allie Kennedy |
Tonstudio | Grayson Music |