Partner, Creative Director
at
Rethink Communications Inc., Toronto
North York, Kanada
| Titel | Molson Hockey Night In Canada, Multilingual Edition |
| Agentur | Rethink Communications Inc. |
| Kampagne | Molson Hockey Night In Canada, Multilingual Edition |
| Werbende | Molson Canadian |
| Marke | Molson |
| Posted | November 2021 |
| Geschäftsbereich | Bier, Cidre |
| Story | As our national sport, hockey is ingrained in Canada’s culture, tradition and identity. But, it hasn’t always reflected how diverse our country truly is. In fact, just becoming a fan is almost as daunting as playing the sport itself. Particularly if you don’t “speak hockey.”Language is a barrier to entry for many potential hockey fans.Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you’re from, every Canadian should feel welcome to experience and embrace hockey—OUR GAME.So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey will be broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, Vietnamese. |
| Medientyp | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Creative Director | Dhaval Bhatt |
| Creative Director | Jamie Marcovitch |
| Art Director | Shawn James |
| Art Director | Dorota Pankowska |
| Texter | Irfan Khan |
| Texter | Geoff Baillie |
| Designer | Erin Struble |
| Leiter Strategie | Sean McDonald |
| Strategist | Nicole Rajesky |
| Filmproduzent/Produzent | Todd Harrison |
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