Partner, Creative Director
at
Rethink Communications Inc., Toronto
North York, Kanada
| Titel | Window Shopping |
| Agentur | Rethink Communications Inc. |
| Kampagne | Window Shopping |
| Werbende | IKEA |
| Marke | IKEA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
| Geschäftsbereich | Fachgeschäfte |
| Story | To grab attention from an always-busy big city media landscape, and prove to Torontonians that IKEA’s downtown store was truly “made for downtown living,” we created living ads out of the city itself—using real homes (with real people in them!) and turning them into instantly recognizable IKEA “billboards.” Unlike a traditional installation or advertisement, utilizing real homes with real people enabled IKEA to highlight a wide breadth of people and living spaces—especially small-space living—representing and celebrating the diversity of life in Toronto. |
| Medientyp | Case Study |
| Länge | |
| Music / Sound Design | Vapor Music Group |
| Produktionsfirma | Undivided Creative |
| Art Director | Zachary Bautista |
| Texter | Geoff Baillie |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Creative Director | Joel Holtby |
| Creative Director | Zachary Bautista |
| Creative Director | Sean O’Connor |
| Creative Director | Hans Thiessen |
| Regisseur | Jeremy Thompson |
| Direktor Fotografie | Jeremy Thompson |
| Cutter | Tyler Erdelac |
| Produzent | Christa Lindsay |
| Strategist | Sean McDonald |
| Strategist | Shereen Ladha |
| Strategist | Jay Fleming |
| Account Supervisor | Erica Francis |
| Stellvertretender Creative Director | Geoff Baillie |
| Druckerei | ProPrint Services Inc. |
| Senior Integrated Producer | Terri Winter |
| Etatdirektor | Megan Christopher |
| Etatdirektor | Tracey Cronin |
| Kundenbetreuer | Chaityadeep Singh Mainee |
| Audio Producer | Kailee Nowosad |
| Casting | Groundglass Casting |
| Casting | Faces and Places Talent Agency |
| VFX & Color | Hardave Grewal |
| VFX & Color | Dan McCarthy |
| Werbeleiter | Brooke Lougheed |
| Werbeleiter | Jordan Sequeira |
| Digital Manager | Kevin Martins |
| Direktor Print-Produktion | AJ Merrick |
| Group Account Director | Kiara Wilson |
| Head of Marketing | Johanna Andrén |
| Medienagentur | Carat |
| Music Director | Ted Rosnick |
| PR Leader | Lisa Huie |
| Studio Artist | Todd Bennett |
| Studio Artist | Justin Chan |
| Studio Artist | Stephanie Sherwood |
| Studio Artist | Nabil |
| Studio Direktor | Brad Kumar |
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