Executive Creative Director
at
Saatchi & Saatchi NY
New York, Vereinigte Staaten von Amerika
| Titel | Junior |
| Agentur | TAXI New York |
| Kampagne | What's In Your Hotdog? |
| Werbende | Applegate Farms |
| Marke | Applegate Hotdogs |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 5 |
| Geschäftsbereich | Nahrungsmittel |
| Slogan | What's In Your Hot Dog? |
| Philosophie | Moms are on a mission to buy the healthiest food they can for their families. In this campaign, cows try to sway mom’s choice of meat while she’s shopping. The campaign bills Applegate’s product as “The Cleaner Wiener,” as it contains none of the hormones, antibiotics, or artificial preservatives that typically go into other companies’ meat. |
| Problem | Applegate is on a mission to "change the meat we eat." "81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want." |
| Medientyp | Fernsehen |
| Länge | |
| Mehr Informationen | applegate.com |
| Produktionsfirma | Station Film |
| Executive Creative Director | Stephen Leps |
| Executive Creative Director | Michael Pierantozzi |
| Texter | Daniel Ahern |
| Art Director | Didima Arrieta-Martinez |
| Agency Producer | Joyce Lee |
| Regisseur | Brendan Gibbons |
| Filmproduzent/Produzent | Thomas Rossano |
| Herstellungsleiter | Aaron Canto |
| Redaktionsbüro | The Cutting Room |
| Cutter | Brian Sanford |
| Editorial Producer | Melissa Lubin |
Mehr Projekte
ALLE SEHENHospital
- MARKE:
- Luvs
- AGENTUR:
- Saatchi & Saatchi NY
Shopping
- MARKE:
- Luvs
- AGENTUR:
- Saatchi & Saatchi NY
Naptime
- MARKE:
- Luvs
- AGENTUR:
- Saatchi & Saatchi NY
Serious Preservations
- MARKE:
- Applegate Hotdogs
- AGENTUR:
- TAXI New York
Anthem
- MARKE:
- MiO Fit
- AGENTUR:
- TAXI New York
Nose
- MARKE:
- MiO Energy
- AGENTUR:
- TAXI New York
Cheetah
- MARKE:
- MiO Energy
- AGENTUR:
- TAXI New York
Just the Facts
- MARKE:
- Blue Shield of California
- AGENTUR:
- TAXI New York
Infomercial
- MARKE:
- Blue Shield of California
- AGENTUR:
- TAXI New York