| Titel | Go Promo |
| Agentur | adam&eveDDB |
| Kampagne | Fresh / The Guardian Integrated Campaign |
| Werbende | Guardian Media Group |
| Marke | The Guardian |
| Posted | August 2004 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Problem | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Ergebnis | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Etat-Planer | Alistair Crawford |
| Etat-Planer | Andrew Perkins |
| Econometrician | David Bassett |
| Econometrician | Les Binet |
| Kundenbetreuer | Annabelle Borthwick |
| Kundenbetreuer | Matthew Law |
| Werbeleiter | Marc Sands |
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