Titel | Security |
Agentur | DDB Matrix |
Kampagne | The Cows Want It Back - Arla Foods |
Werbende | Arla Foods |
Marke | Cravendale |
Posted | August 2004 |
Geschäftsbereich | Milch & Milchprodukte |
Philosophie | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Ergebnis | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Großbritannien |
Econometrician | Les Binet |
Etat-Planer | Elisa Edmonds |
Etatdirektor | Justin Notley |
Econometrician | Sara Donoghugh |
Planning Director | Sarah Carter |
Werbeleiter | Hanne Søndergaard |