| Titel | Press Conference |
| Agentur | DDB Matrix |
| Kampagne | The Cows Want It Back - Arla Foods |
| Werbende | Arla Foods |
| Marke | Cravendale |
| Posted | August 2004 |
| Geschäftsbereich | Milch & Milchprodukte |
| Philosophie | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Ergebnis | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Großbritannien |
| Econometrician | Les Binet |
| Etat-Planer | Elisa Edmonds |
| Etatdirektor | Justin Notley |
| Econometrician | Sara Donoghugh |
| Planning Director | Sarah Carter |
| Werbeleiter | Hanne Søndergaard |
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