| Titel | DJ's Friend |
| Agentur | Host Havas |
| Kampagne | Warren - Virgin Mobile |
| Werbende | Virgin Mobile |
| Marke | Virgin Mobile |
| Posted | JunI 2004 |
| Produkt | Five Cent Text |
| Geschäftsbereich | Mobilfunk, WAP |
| Slogan | Now even more desirable. |
| Story | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| Philosophie | This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia. |
| Problem | Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would. |
| Ergebnis | Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Australien |
| Strategieplaner | Olly Taylor |
| Planning Director | Olly Taylor |
| Werbeleiter | Jonathon Marchbank |
| Managing Director | Jonathon Marchbank |
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