| Titel | Northern Ireland Electoral Awareness - 3 |
| Agentur | LyleBailie International |
| Kampagne | Northern Ireland Electoral Awareness - The Electoral Commission |
| Werbende | Electoral Commission |
| Marke | The Electoral Commission |
| Posted | August 2004 |
| Geschäftsbereich | Regierungsinformation & Services |
| Slogan | Secure your vote or lose it |
| Problem | The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registration was expected to result in a decline in the Electoral Register, with general inertia and suspicion of state intrusion amongst the greatest potential deterrents. |
| Ergebnis | Lyle Bailie Internationals multi-media advertising campaign successfully converted the mass population from reliance on household registration at a level of 650,00 registrations to an achievement of 1.1 million individual registrations, involving 85% of all eligible adults. |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| Executive Creative Director | Julie Bailie |
| Kundenbetreuer | Pauline Kerr |
| Werbeleiter | Seamus Magee |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
Mehr Projekte
ALLE SEHENIn Person
- MARKE:
- The Electoral Commission
- AGENTUR:
- LyleBailie International
Hurry
- MARKE:
- The Electoral Commission
- AGENTUR:
- LyleBailie International
Deadline
- MARKE:
- The Electoral Commission
- AGENTUR:
- LyleBailie International
Northern Ireland Electoral Awareness - 2
- MARKE:
- The Electoral Commission
- AGENTUR:
- LyleBailie International