Eka Ruola
CEO/ECD at Hasan & Partners, Helsinki
Helsinki, Finnland
TitelThe Unknown Platform
Agentur
Kampagne The Unknown Platform
Werbende Elokuvaosakeyhtiö Suomi 2017 Oy
Marke Elokuvaosakeyhtiö Suomi 2017 Oy
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Andere
Story Based on a classic novel, The Unknown Soldier was the biggest movie ever made in the Finnish language. With a production budget of 7.8 million euros, it could never have been made without support from brands. But the sponsorship was epic too: ads for sponsors' products were shot in the style of the film, movie-themed products went on sale, and the lottery company even used its huge reach to broadcast a call for extras. All this helped promote the movie and drove its success.
Medientyp Case Study
Länge
Creative
ECD
Director
Producer
Producer
Managing Director
Producer
Creative
Creative
Account Manager
Producer
Production AD
UI/UX Designer
Community Manager
Community Manager
SF & MGM
Kameramann
Editor
Post Producer
Concept Designer
AR and Motion Designer
Producer
Sales Director
Client Manager
TV Planner
Planner
Client Coordinator

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