| Titel | Be Smart Get a Mobile Phone |
| Agentur | McCann-Erickson Switzerland |
| Kampagne | Be Smart Get a Mobile Phone |
| Werbende | diAx |
| Marke | diAx |
| Posted | Februar 2001 |
| Geschäftsbereich | Telekommunikation |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Edi Andrist |
| Creative Director | Daniel Comte |
| Texter | Claude Catsky |
| Art Director | Nicolas Vontobel |
| Fotograf | Stefan Minder |
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