| Titel | Shame |
| Agentur | LyleBailie International |
| Kampagne | Shame' Anti-Drink Driving - Department of the Environment |
| Werbende | Department of the Environment Northern Ireland |
| Marke | DOE |
| Posted | November 2002 |
| Produkt | Anti-Drink Driving |
| Geschäftsbereich | Verkehrssicherheit |
| Ergebnis | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | David Lyle |
| Creative Director | Julie Bailie |
| Art Director | Julie Bailie |
| Texter | Julie Bailie |
| Texter | David Lyle |
| Regisseur | Syd Macartney |
| Werbeleiter | Jim Rankin |
| Executive Creative Director | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Executive Creative Director | Julie Bailie |
| Media Director | Robert Lyle |
| Werbeleiter | Wesley Shannon |