| Titel | Makarov Returns (Trailer) |
| Agentur | 72andSunny |
| Kampagne | Makarov Returns |
| Werbende | Activision |
| Marke | Call of Duty: Modern Warfare III |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 8 |
| Geschäftsbereich | Videospielekonsolen |
| Philosophie | Call of Duty: Modern Warfare III, the next blockbuster release in the critically-acclaimed Modern Warfare series, is a direct sequel to last year’s record-breaking release. This new trailer, Makarov Returns, reveals plot teases and the Modern Warfare III antagonist, with a dramatic character building film by 72andSunny. The initial spot foreshadows several of Makarov’s attacks throughout the game and builds hype for the full gameplay reveal event happening August 17th in Call of Duty: Warzone. The game’s narrative is gritty and immersive, and focuses on Task Force 141’s fight against the ultimate threat and greatest villain, Makarov. The film looks to land that conflict with Captain Price’s VO describing Makarov as he is walked down the Gulag by guards to deeper solitary confinement where he begins to get his next tattoo signalling his next attack. The ad takes real tattoo designs drawn on the character actors body and animates them through VFX to plunge the viewer into the mind of Makarov and show some of his premotioned strikes through new gameplay. The film is set to a remixed version of “Just So You Remember” by Pusha T and “Six Day War” by Colonel Bagshot that helps build drama throughout Makarov’s journey down the Gulag. |
| Medientyp | Branded Content |
| Länge | |
| Executive Creative Director | Zach Hilder |
| Produktionsfirma | Prettybird |
| Regisseur | Salomon Lighthelm |
| Kolorierung | Company 3 |
| VFX/Post Production | The Mill LA |
| Sound Design and Mix | Lime Studios |
| Komponist | Andy Huckvale |
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