Salomon - "Speedverse"

DDB Paris

DDB Paris PARIS, Frankreich

Awards

1318

Marke: Salomon
Länder: Frankreich

Werbende: Salomon

Titel	Speedverse
Agentur	DDB Paris
Kampagne	Speedverse
Werbende	Salomon
Marke	Salomon
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 10
Geschäftsbereich	Freizeit- und Sportausrüstung
Philosophie	The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories. This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life. The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly. One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons. This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.
Medientyp	Fernsehen
Länge	60 seconds
Werbeleiter	Alexander van Oostrum
Werbeleiter	Marion Presigny
Chief Creative Officer	Alexander Kalchev
Copywriter / Art Director	Yassine OUADAH TSABET
Copywriter / Art Director	Nicolas Denis
Agency Producer	Chloé Travaillard
Agency Producer	Anne-Catherine Periac
Kundenbetreuer	Romane Philippe
Account Supervisor	Olivier Guillerot
Account Supervisor	Xavier Mendiola
Produktionsfirma	BlackBox Productions
Regisseur	Bleu Désert
Dancer	Janina Sarantšina
Produzent	Jonathan Martinot
Herstellungsleiter	Sébastien Cosset
1st AD	Steve Berron
Location Manager	Thomas Greck
Direktor Fotografie	Angelo Marques
1st AC	Félix Sujet
Stylist	Anita Szymczak
Post-Produktion	Back Up
Produzent Post-Produktion	Diego Marie
Cutter	Antonin Brones
Color Grade Artist	Nicolas Gautier
3D Supervisor	Mike Attia
3D Artist	Adrien Bavant
Compositing	Pierre Manry
Musik	IXYXI