VP Marketing Head UK/Ireland; Head of Brand Europe
at
MasterCard International
London, Großbritannien
| Titel | Brits "Natasha Bedingfield" |
| Agentur | McCann London |
| Kampagne | Building Long-term Value - MasterCard |
| Werbende | Mastercard International |
| Marke | MasterCard |
| Posted | Juli 2006 |
| Geschäftsbereich | Kreditkarten |
| Slogan | Priceless |
| Story | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Brian Cooper |
| Creative Director | Jason Stewart |
| Kundenbetreuer | Jon Armstrong |
| Regisseur | Carl Scott |
| Leiter der Werbeabteilung | Rita Broe |
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