| Titel | Bear |
| Agentur | TBWA\Vietnam |
| Kampagne | Lifelike |
| Werbende | H2O Pro Lures |
| Marke | Lures |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 8 |
| Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
| Slogan | Natural Lifelike Lures |
| Philosophie | The series of posters over-dramatizes the realism of H2O Pro Lures by showing various animals (cat, seagull and grizzly bear) that have mistaken the lures for live bait. |
| Medientyp | Plakat |
| Werbeleiter | Patrick Sprung |
| Kundenbetreuer | Quang Anh Bui |
| Digitale Retuschierung | Ricky Haryadi |
| Fotograf | Dusit |
| Texter | Patrick Tom |
| Art Director | Patrick Tom |
| Art Director | Adi Karnajaya |
| Stellvertretender Creative Director | Adi Karnajaya |
| Executive Creative Director | Patrick Tom |
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