Titel | Censored |
Agentur | Tonic Communications LLC |
Kampagne | Censored |
Werbende | Hanesbrands Inc. |
Marke | Wonderbra |
Posted | November 2006 |
Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
Story | Launch Wonderbra in the UAE. |
Philosophie | Every magazine that enters the UAE is subject to censorship. This is done using a black marker. We used this device to show the increase in size when a woman wears Wonderbra. |
Problem | How do you show lingerie in a Muslim country. |
Ergebnis | The ad was very well received in general and created a lot of awareness for Wonderbra. |
Medientyp | Presse & Publikationen |
Fotograf | Dave Kennedy |
Creative Director | Vincent Raffray |
Texter | Vincent Raffray |
Etatdirektor | Arnaud Verchere |
Art Director | Peter Walker |