| Titel | Mistletoe |
| Agentur | McCann Bristol |
| Kampagne | Refuge Reversible Poem |
| Werbende | Refuge |
| Marke | Refuge |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO. |
| Philosophie | Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk |
| Medientyp | Presse & Publikationen |
| Produktionsfirma | Another Film Company |
| Group Creative Director | Jon Elsom |
| Art Director | Ken Sara |
| Senior Copywriter | Zane Radcliffe |
| Regisseur | Steve Reeves |
| Produzent | Tim Marshall |
| Agency Producer | Amanda Lowit |
| Agency Producer | Jade Mullem |
| VFX/Post Production | CherryCherry |
Mehr Projekte
ALLE SEHENFamily
- MARKE:
- Thatchers Cider
- AGENTUR:
- McCann Bristol
Remembering my father
- MARKE:
- Refuge
- AGENTUR:
- McCann Bristol
Auld Lang Syne
- MARKE:
- Refuge
- AGENTUR:
- McCann Bristol
Chritmas Eve
- MARKE:
- Refuge
- AGENTUR:
- McCann Bristol
Auld Lang Syne
- MARKE:
- Refuge
- AGENTUR:
- McCann Bristol
Mistletoe
- MARKE:
- Refuge
- AGENTUR:
- McCann Bristol
Careless Driver
- MARKE:
- esure
- AGENTUR:
- MullenLowe UK
Rocket
- MARKE:
- Hoverspeed
- AGENTUR:
- MullenLowe UK
Thoughts
- MARKE:
- Childline
- AGENTUR:
- MullenLowe UK