| Titel | X-Bomb |
| Agentur | MullenLowe UK |
| Kampagne | Staff as Stars - Halifax |
| Werbende | Halifax plc |
| Marke | Halifax |
| Posted | September 2002 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Philosophie | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Gary Betts |
| Creative Director | Malcolm Green |
| Texter | Malcolm Green |
| Art Director | Gary Betts |
| Filmproduzent/Produzent | Jason Dwyer |
| Agency Producer | Helen Chattwell |
| Art Director | Malcolm Green |
| Texter | Gary Betts |
| Regisseur | Theo Delaney |
| Produktionsfirma | Big TV |
| Werbeleiter | Philip Hanson |
| Kundenbetreuer | Richard Warren |
| Geschäftsführer | Richard Warren |
Mehr Projekte
ALLE SEHENMatt & Mutt
- MARKE:
- Halifax
- AGENTUR:
- MullenLowe UK
Thoughts
- MARKE:
- Childline
- AGENTUR:
- MullenLowe UK