| Titel | Fun Religion |
| Agentur | Scholz & Friends Hamburg GmbH |
| Kampagne | A Better World - Becks Modelling Clay |
| Werbende | Becks Plastilin |
| Marke | Becks |
| Posted | März 2009 |
| Produkt | Modelling Clay |
| Geschäftsbereich | Kultur, Freizeit & Sport |
| Story | Becks Plastilin is one of Europes biggest modelling clay developers but isnt well known among parents because of global competitors like Hasbros Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity. The print advertisements featured here present traditional enemies expressing friendship. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Matthias Schmidt |
| Creative Director | Gunnar Loeser |
| Fotograf | Bernd Westphal |
| Modellbauer | Anna Gawrilow |
| Texter | Philipp Cerny |
| Creative Teammitglied | Marius Koopmann |
| Creative Director | Markus Daubenbüchel |
| Creative Director | Stefanie Voelzow |
| Executive Creative Director | Stefan Setzkorn |
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