Lucidiom - "Beyond 4x6"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Vereinigte Staaten von Amerika

2290

Titel	Beyond 4x6
Agentur	The Borenstein Group, Inc.
Kampagne	Beyond 4x6 - Lucidiom
Werbende	Lucidiom
Marke	Lucidiom
Posted	April 2006
Geschäftsbereich	Fotoentwicklung
Slogan	Your Business. In Focus.
Story	Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Philosophie	The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Medientyp	Internetseiten
Markt	Vereinigte Staaten von Amerika
Mehr Informationen	www.lucidiom.com
Executive Creative Director	Gal Borenstein
Creative Director	Clayton Tompkins