New York Life Insurance Company - "Dominique Crenn Cooks Up Advice On Financial Growth"

Anomaly

Anomaly New York, Vereinigte Staaten von Amerika

11085

Marke: New York Life Insurance Company
Länder: Vereinigte Staaten von Amerika

Werbende: New York Life Insurance Company

Titel	Dominique Crenn Cooks Up Advice On Financial Growth
Agentur	Anomaly
Kampagne	Be Good at Life
Werbende	New York Life Insurance Company
Marke	New York Life Insurance Company
Posted	März 2017
Geschäftsbereich	Versicherung
Story	Marina del Rey, CA-based production company Backyard director Kim Nguyen concocts a recipe for financial success with world-renowned chef Dominique Crenn in a new campaign for New York Life Insurance out of Anomaly, NY. Whether it’s in the kitchen or on the court with Basketball Hall of Famer Rick Barry, the ever-imaginative director delivers impeccably timed deadpan performances to weave in the success of the “World’s Best Female Chef” and The Top-5 Free Throw Shooter of all time to the benefits of having a policy with New York Life. The campaign features renowned French chef Dominique Crenn aligning her ever-rising Crenn souffle to the cash value of a New York Life whole life policy, casually continuing to garnish the larger-than-life dessert that knows no limits. The campaign also includes basketball star Rick Barry suavely paralleling the consistency of New York Life’s financial strength to his unorthodox, yet legendary, underhand free throws. With a string of successful shots, including a blindfolded shot, he demonstrates that similar to his free throws, life insurance “may not be sexy, but it works.” Nguyen recently collaborated with Anomaly for New York Life, debuting a new creative direction for the brand with a humorous spot starring comedian Demetri Martin.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Backyard
Direktor Fotografie	Chris Soos
Regisseur	Kim Nguyen
President/Partner	Blair Stribley
Managing Director/Partner	Chris Zander
Executive Producer	Kris Mathur
Produktionsleitung	Emily Malito
Herstellungsleiter	Kevin Sharpton
Redaktionsbüro	Arcade NY
Cutter	Dave Anderson
Executive Producer	Sila Soyer