| Titel | Responsible Sip |
| Agentur | QG Comunicação |
| Kampagne | Responsible Sip |
| Werbende | BLA |
| Marke | Blá Bar |
| Posted | Juli 2012 |
| Geschäftsbereich | Verkehrssicherheit |
| Story | A stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the ba stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions.ar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions. |
| Medientyp | Case Study |
| Creative Director | Marcello Droopy |
| Creative Teammitglied | Daniel Bayer |
| Creative Teammitglied | Camila Sayuri Miyamura |
| Creative Teammitglied | Américo Vizer |
| Art Buyer | Alexandre Oliveira |
| Produktionsfirma | Sagaz Filmes |
| Regisseur | Eugenio Gugu Seppi |
Mehr Projekte
ALLE SEHENSelf-Exam Bra 2
- MARKE:
- Under Armour
Self-Exam Bra
- MARKE:
- Under Armour
- MARKE:
- Universidade Fumec
- AGENTUR:
- Reciclo Propaganda Ltda
Oniric
- AGENTUR:
- Reciclo Propaganda Ltda
EM+Ipod
- MARKE:
- Jornal Estado de Minas
- AGENTUR:
- Reciclo Propaganda Ltda
Shaver
- MARKE:
- Nivea
- AGENTUR:
- FCB Brasil
Independence
- MARKE:
- Harley-Davidson
- AGENTUR:
- FCB Brasil
Mountain 3
- MARKE:
- Harley-Davidson
- AGENTUR:
- FCB Brasil
Mountain 2
- MARKE:
- Harley-Davidson
- AGENTUR:
- FCB Brasil