| Titel | Back to School |
| Agentur | AMV BBDO |
| Kampagne | Hard Court Defender |
| Werbende | Foot Locker |
| Marke | Foot Locker/adidas originals |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 8 |
| Geschäftsbereich | Schuhe |
| Story | It takes us right into the heart of the most glorious event in sneaker history; the coronation of LA’s sneaker king, Snoop Lion. The campaign is inspired by the single ‘Here Comes the King’ from Snoop Lion’s latest album.In the commercial and longer online video, featuring Snoop’s track, we follow the journey through downtown LA of a Foot Locker Europe Striper as he delivers a precious new pair of ‘Hard Court Defenders’ encased in a crystal box. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Kanada, Frankreich, Niederlande, Großbritannien, Italien, Spanien, Australien |
| Werbeleiter | Diana Berte |
| Werbeleiter | Tommaso Calzolari |
| Werbeleiter | Anna-Baika Fladenhofer |
| Werbeleiter | Emma Pook |
| Werbeleiter | Amandine Bigaret |
| Werbeleiter | Anna Stewart |
| Werbeleiter | Eline van der Stok |
| Werbeleiter | Katerina Nedyalkova |
| Creative Director | Thiago de Moraes |
| Creative Teammitglied | Michael Jones |
| Creative Teammitglied | Adam Whitaker |
| Etat-Planer | Alex Lewis |
| Kundenbetreuer | Jonny Spindler |
| Kundenbetreuer | Matteo Della Venezia |
| Agency Producer | Anita Sasdy |
| Medienplaner | Claire Thomas |
| Schauspieler | Snoop Dogg |
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