PositiveMinders - "The Schizawards 1"

THE GOOD COMPANY

THE GOOD COMPANY Paris, Frankreich

253

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: PositiveMinders
Länder: Frankreich

Werbende: PositiveMinders

Titel	The Schizawards 1
Agentur	THE GOOD COMPANY
Kampagne	The SchizAwards
Werbende	PositiveMinders
Marke	PositiveMinders
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 3
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	In an effort to combat the misrepresentation of schizophrenia in film and media, The Good Company, in collaboration with the NGO PositiveMinders, launched an innovative awareness campaign called the SchizAwards. The campaign, unveiled on March 15 and accessible on social media and www.schizawards.com, featured a discussion analyzing portrayals of schizophrenia in film, aiming to educate the public about the realities of the disorder. Notably, Vincent Maraval, a distinguished producer known for acclaimed works such as The Artist and Blue Is the Warmest Color, championed the SchizAwards, emphasizing the importance of promoting understanding and awareness of schizophrenia. Hosted by comedian Morgane Cadignan, the SchizAwards ceremony recognized films for their portrayal of schizophrenia, with awards presented by a jury of experts including individuals living with schizophrenia, relatives, psychiatrists, directors, and actors. The jury aimed to distinguish between accurate and inaccurate representations of the disorder in cinema.
Medientyp	Internet-Film
Länge	27 seconds
Creative Director	Nicolas Gadesaude
Creative Director	Hadi Hassan-Helou
Art Director	Eva Huguet
Texter	Joelle Elhajj
Stellvertretender Art Director	Lucie Dine
Gruppenleiter	Léna Maignan
Web Developer	Jacques Decazes
Agency Producer	Barbara vaira
PR manager	Nicolas BRODIEZ
Regisseur	Florent Sabatier
Produzent	Alexandre Meernout