| Titel | Wind |
| Agentur |
BBDO New York
|
| Kampagne |
Blueprints - GE
|
| Werbende |
General Electric Company
|
| Marke |
GE
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2007 / 2
|
| Geschäftsbereich | Wasser- & Energie-Vergsorgungsbetriebe
|
| Slogan | imagination at work |
| Story | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| Philosophie | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Problem | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Ergebnis | N/A |
| Medientyp |
Presse & Publikationen
|
| Markt | Vereinigte Staaten von Amerika |
| Mehr Informationen | ecomagination.com |
| Art Director |
Paul Cohen (AMV)
|
| Texter |
Mark Fairbanks
|
| Creative Director |
David Lubars
|
| Creative Director |
Paul Brazier
|
