Titel | Re-reborn |
Agentur | FCB Brasil |
Kampagne | Re-reborn |
Werbende | Clube de Criação de SP |
Marke | Clube de Criação |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
Geschäftsbereich | Werbeagenturen |
Story | Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself. |
Medientyp | Case Study |
Werbeagentur | FCB Brasil |
Design Agency | FCB Brasil |
Chief Creative Director | Joanna Monteiro |
Executive Creative Director | Fabio Simoes |
Creative Director | Romero Cavalcanti |
Texter | Sofia Calvit |
Texter | Nikola Salim |
Art Director | Rafael Beretta |
Art Director | Juliana Utsch |
Art Director | Yan Esteves |
Produktionsfirma | Saigon Filmes |
Produktionsfirma | Saigon |
Regisseur | Silvio Cunha |
Filmproduzent/Produzent | Marcelo Altschuler |
Agency Producer | Charles Nobili |
Agency Producer | Ricardo Magozo |
Agency Producer | Pedro Lazzuri |
Kreative Technologie | Marcio Bueno |
Kreative Technologie | Victor Odo |
Kundenbetreuer | Elton Longhi |
Kundenbetreuer | Pedro Fuhrer |
Kundenbetreuer | Vanessa Hannud |
Kundenbetreuer | Isabel Lunardelli |
Media Director | Fábio Freitas |
Media Director | Vinicius Loschiavo |
Projektmanager | Suelen Mariano |