Assassin's Creed Odyssey - "My Life as a NPC"

DDB Paris

DDB Paris PARIS, Frankreich

Awards

12957

Marke: Assassin's Creed Odyssey
Länder: Frankreich

Werbende: Ubisoft

Titel	My Life as a NPC
Brief	My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agentur	DDB Paris
Kampagne	My Life as a NPC
Werbende	Ubisoft
Marke	Assassin's Creed Odyssey
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 11
Geschäftsbereich	Videospielekonsolen
Story	When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
Medientyp	Internet-Film
Länge	128 seconds
Creative Director	Alexis Benbehe
Creative Director	Pierre Mathonat
Art Director	Julien Beuvry
Texter	Sonia Dos Santos
Etatdirektor	Marie-Elise Archambaud
Etatdirektor	Olivier Guillerot
Executive Creative Director	Alexander Kalchev
Produzent	Nicolas Rajabaly
Produzent	Frédéric Boyer
Produzent	Antoine Ughetto
Produzent	Julien Rault
Produzent	François Cavalin
Music Prod Company	Studio Press Play On Tape
Music Prod Company	THE Sound Production
Sounddesigner	Loïc Benart
Sounddesigner	Martin Sumeire
Creative Teammitglied	Alban 404
Creative Director	Alexander Kalchev
account mana	Marie-Elise Archambaud
Digital Production	Make Me Pulse
Werbeleiter	Guillaume Carmona
Werbeleiter	Clément Prevosto
Kundenbetreuer	Olivier Guillerot
Produzent Digital	Nicolas Rajabaly
Werbeleiter	Valentin Meyer
Produzent Digital	Frédéric Boyer
Produzent Digital	Antoine Ughetto
Tonproduktion	Press Play on Tape
Produktionsfirma	Makemepulse