Snickers Crisper - "Starving Artists"

BBDO New York

BBDO New York New York, Vereinigte Staaten von Amerika

14575

Titel	Starving Artists
Agentur	BBDO New York
Kampagne	Crispy Satisfaction
Werbende	Mars, Inc.
Marke	Snickers Crisper
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 1
Geschäftsbereich	Schokolade, Schokoriegel, Süßigkeiten, Kaugummi
Story	Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry.
Medientyp	Case Study
Länge	81 seconds
Regisseur	Ulf Johansson
Produktionsfirma	Smith and Jones
Executive Producer	Philippa Smith
Music Producer	Melissa Chester
Executive Producer	Amy Wertheimer
Produktionsmanager	David Rolfe
Art Director	Kayla Robinson
Art Director	Jimmy Morrissey
Texter	Joey Henson
Creative Director	Matt Herr
Creative Director	Justin Bilicki
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Chief Creative Officer	Greg Hahn
Chief Creative Officer	David Lubars