Mikado - "Casino"

Fallon

Fallon London, Großbritannien

10714

Marke: Mikado
Länder: Großbritannien

Werbende: Mondelez International

Titel	Casino
Agentur	Fallon
Kampagne	Effortlessly Original
Werbende	Mondelez International
Marke	Mikado
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 9
Geschäftsbereich	Kekse, Brot, Knäckebrot
Slogan	Stay Original
Story	The film celebrates the originality of the Mikado product with the introduction of a quirky character with a unique style. His individuality becomes clear as we see his adventures at a grand casino unfold: he arrives dramatically by parachute, the briefcase he’s carrying is secured to his wrist by his own shoelaces, the throng on the casino floor stops and stares as he passes. He spots a private room through the crowd, and, pausing only to enjoy a Mikado biscuit, he enters to take an empty seat at a gaming table already populated with an eclectic bunch of characters. He opens his briefcase with a flourish revealing to everyone’s bemusement, the classic table-top game ‘Hungry Hippos’ inviting those assembled to join him in a game, and to share his box of Mikado, with the merest raise of an eyebrow.
Problem	Relaunch the Mikado brand across Europe
Medientyp	Fernsehen
Länge	35 seconds
Markt	Deutschland
Soundtrack	Summer Boogaloo
Post-Produktion	Big Buoy
Redaktionsbüro	Trim Editing
Ton	Wave Studios
Executive Creative Director	Santiago Lucero
Creative Director	Sam Hibbard
Creative Director	Dan Watts
Creative Teammitglied	James Harrop
Creative Teammitglied	Michael Micetich
Produzent	Alex Honnor
Produzent	Katy Cuff
Regisseur	Canadá
Produktionsfirma	Partizan London
Filmproduzent/Produzent	Miranda Johnstone
Cutter	Dominic Leung
Post-Produktion	Barny Wright
Komponist	Takeshi Teurachi