Diederick Hillenius
Chief Creative Officer at TBWA\NEBOKO
Amsterdam, Niederlande
TitelTraffic
Agentur
Kampagne Traffic
Werbende Honig
Marke Wake up
PostedDezember 1999
Produkt Breakfast Drink
Geschäftsbereich Kaffee, Tee, Kakao
Slogan More grain, more life.
Story We see a man in his car, stuck in traffic. It is still early in the morning, so he is still a bit sleepy. He gets more and more irritated as time goes by. Until he decides he has had enough, then he starts honking.
At this moment he wakes up, looks around and realizes he isn't stuck in a traffic jam, but is still parked in front of his house.
The voice over says: "Obviously no time for a good breakfast!"
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