Firearms Campaign - "Burglar"

Leo Burnett Amsterdam

Leo Burnett Amsterdam Amsterdam, Niederlande

4130

Titel	Burglar
Agentur	Leo Burnett Amsterdam
Kampagne	Firearms Campaign - Ministry of Justice
Werbende	Ministry of Justice - Netherlands
Marke	Firearms Campaign
Posted	Februar 2001
Geschäftsbereich	Regierungen und andere Institutionen
Philosophie	The commercials deliberately show no crime scenes, but trigger the audience's fantasy by sound, thereby giving the viewer the opportunity to relate the stories to their own environment. The campaign tested extreme well on relevance, impact, believability and on meeting objectives: -to encourage the discussion on the the possession of arms and on safety in general -to encourage appreciation for the steps taken by the government to make Holland a safer country -to communicate the possibility to turn in illegal weapons without punishment.
Problem	In their policy to make Holland a safer country, the Dutch government increased penalties for the possession of illegal firearms. During a short period, people possessing illegal firearms are geiven the possibility to turn them in without penalty.
Medientyp	Fernsehen
Länge	30 seconds
Creative Director	Martijn van Sonsbeek
Art Director	Martijn van Sonsbeek
Creative Director	Ewald Theunisse
Texter	Ewald Theunisse
Art Director	F. Hörters
Agency Producer	Marion Witteboon