| Titel | ALDI Fireworks Planner |
| Brief | Germany is one of very few countries in the world where individual fireworks are still allowed on New Year’s Eve.Everyone over 18 can legally buy fireworks on the last three days of the year. For retailers this is a multi-million dollar business opportunity.Just as in many other countries testing fireworks is legally not possible. That’s why ALDI gave people a fun opportunity to digitally configure their special New Year’s Eve fireworks.The online configurator allowed users to create their own fireworks choreography by selecting and combining single products. After the configuration process users could launch their personal choreography and watch it in real-time with real-life film sequences and sounds. They could configure until the display matches their wishes.Finally customers could put their selected articles on their hit list, print them out or share them by email or WhatsApp and use them to buy the items. |
| Agentur | McCann Worldgroup Germany |
| Kampagne | ALDI Fireworks Planner |
| Werbende | Aldi |
| Marke | ALDI New Year's eve fireworks sale |
| Posted | November 2018 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | In Germany, the sale of fireworks is strictly regulated and may only be sold on the last three days of the year. |
| Medientyp | Anwendungen |
| Produktionsfirma | Nhb Studios |
| Art Director | Chi-Chun Man |
| Frontend Developer | Felipe Gutierrez |
| Texter | Hans-Peter Junius |
| Texter | Christian Metz |
| Produktionsleitung | Klaus Flemmer |
| Projektmanager | Kristina Drewes |
| Website Lead | Marina Gnann |
| Direktor Technologie | Matthias Moerstedt |
| Executive Creative Director | Michael Funk |
| Art Director | Nina Jaenicke |
| Team Lead Activation | Nina Niesen |
| Creative Director | Rainer Klehn |
| Creative Director | Alice Rzepka |
| Project Lead Digital | Ramona Maier |
| Etat-Planer | Ramona Schuetter |
| Chief Creative Officer | Sebastian Hardieck |
| Direktor Kundenservice | Tim Schmitz |
| Creative Agency | The Back Room McCann |
| Chief Creative Officer | Sebastian Hardieck |
| Creation Lead | Michael Funk |
| Creative Direction | Alice Rzepka |
| Creative Direction | Rainer Klehn |
| Art Direction | Chi-Chun Man |
| Art Direction | Nina Jaenicke |
| Copywriting | Hans-Peter Junius |
| Client Lead | Tim Schmitz |
| Copy | Christian Metz |
| Project Management | Nina Niesen |
| Production | Klaus Flemmer |
| Project Management | Kristina Drewes |
| Web development | Marina Gnann |
| Project Management | Ramona Maier |
| Strategy | Ramona Schuetter |
| Technology Direction | Matthias Moerstedt |
| Application Development | Felipe Gutierrez |
| Entrant Company | THE BACK ROOM MCCANN |
| Idea Creation | THE BACK ROOM MCCANN |
| Production | MRM//MCCANN |
| Additional Company | NHB |
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