Nathy Aviram
Agency Producer at TBWA
New York, Vereinigte Staaten von Amerika
TitelThe Most Metal Scratch-Off
Titel (Originalsprache)Heavy Metal
BriefBlack Titanium is the name of a Scratch-Off Game from the New York Lottery, which is probably the last thing you’d imagine. Because it sounds like the name of something way cooler. Like a heavy metal band.We knew people would be way more likely to care about an extreme new metal artist than a Scratch-Off Game. So we created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Then, we drove to that fake band via real Spotify artist ads and cryptic social posts.When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs - they were musical ads for the real Black Titanium.
Agentur
Kampagne Black Titanium
Werbende New York Lottery
Marke Black Titanium
PostedNovember 2019
Geschäftsbereich Lotterie & Glücksspiele
Story Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game.
Medientyp Branded Content
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director, EVP
VP Group Creative Director
VP Group Creative Director
Creative Director
Creative Director
Jr. Art Director
Jr. Copywriter
Leitender Produktionsverantwortlicher
VP / Executive Producer
SVP Executive Integrated Music Producer
Music Producer
Music Business Manager
Business-Manager
EVP Executive Account Director
VP Account Director
Account Supervisor
Account Executive
Account Executive
Assistant Account Executive
VP Strategy Director
VP Communication Planning Director
Projektmanager
Produktionsfirma
Regisseur
Executive Producer
Produzent
Production Supervisor
Direktor Fotografie
Produktionsdesigner
Redaktionsbüro
Cutter
Editorial Executive Producer
Assistenzredakteur
Produktionsfirma
Audio-Postproduktion
Mix
VFX Company
VFX Executive Producer
Kolorist
Sound Company / Music Company
Music CEO/CCO
Executive Producer, Music
Music Producer
Music Producer
Komponist
Komponist
Komponist
Komponist
Komponist

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