| Titel | Middle England |
| Agentur | M&C Saatchi Group |
| Kampagne | The Last Place You Want To Go |
| Werbende | Dixons Group |
| Marke | Dixons.co.uk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 9 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Problem | Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence. |
| Medientyp | Außenwerbung |
| Creative Director | Simon Dicketts |
| Creative Director | Graham Fink |
| Etat-Planer | Neil Godber |
| Fotograf | Gareth Davies |
| Kundenbetreuer | Michael Wilton |
| Art Director | Graham Fink |
| Etatdirektor | Estelle Lee |
| Texter | Orlando Warner |
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