| Titel | Slice of Life |
| Agentur | M&C Saatchi Group |
| Kampagne | Slice of Life |
| Werbende | Allied Bakeries |
| Marke | Kingsmill |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2007 / 2 |
| Geschäftsbereich | Kekse, Brot, Knäckebrot |
| Problem | To re-launch Kingsmill as the brand that celebrates the classic bread moments that have a knack of bringing the family together. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Post-Produktion | MPC LDN |
| Audio-Postproduktion | Jungle Studios |
| Kundenbetreuer | Jeremy Hemmings |
| Kundenbetreuer | Charles Pym |
| Redaktionsbüro | Willcox & Willcox |
| Cutter | Greg Willcox |
| Regisseur | Kirk Jones |
| Agency Producer | Estella Alvares |
| Produzent | Michelle Kirkman |
| Produktionsfirma | Tomboy Films |
| Etat-Planer | Howard Miller |
| Art Director | Simon Briscoe |
| Texter | Orlando Warner |
| Werbeleiter | Brian Robinson |
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