| Titel | Playground |
| Titel (Originalsprache) | Terrain de jeu |
| Agentur | Publicis Conseil |
| Kampagne | Fathers & Sons - Wonderbra |
| Werbende | Hanesbrands Inc. |
| Marke | Wonderbra |
| Posted | Februar 2008 |
| Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
| Philosophie | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Problem | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Olivier Altmann |
| Art Director | Damien Bellon |
| Texter | Thierry Albert |
| Account Executive | Ingrid Kuhn |
| Account Executive | Gaëlle Morvan |
| Account Executive | Patricia Denis du Péage |
| Fotograf | David Harriman |
| Post-Produktion | Loupe |
| Werbeleiter | Carlo Paolucci |
| Werbeleiter | Dominique Laroche |
| Werbeleiter | Vanessa Masliah |
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